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Built To Sell eCommerce Academy
Built To Sell (BTS) Introduction Video
Introducing You To Built To Sell
Module 1 Successful Selection
1.1 Product Selection Introduction
How to properly select and make a list of products to sell.
1.2 Product Pricing
Why pricing is so important!
1.3 Target Market
The importance of targeting the right market
1.4 Market Interest
Making Sure There's Market Interest
1.5 Product Selection
Selecting Your First Product
Module 2 Defining the Market
2.1 Introduction to Market Research
Overview of Market Research
2.2 Brand Loyalty Market
Research Requirements for Brand Loyalty
2.3 Market Research
How to know if your products are dropship friendly?
2.4 Monthly Search Volume
Find out the average monthly search volume for the niche ideas that you currently have.
2.5 Competition
Determine the level of competitiveness a product niche
2.6 Market Research Recap
Determine if this will be the right product for you with the product checklist.
2.7 Bonus Market Research
Some secret ninja criteria that will give you the edge over your competitors.
Module 3 Business Formation
3.1 Business Formation Introduction
What you will need to have in place in order to have a high likelihood of getting suppliers approved.
3.2 Business Registration
Which entity should one choose
3.3 EIN
You'll learn what an EIN is and why you need one
3.4 Resellers Certificate
You'll learn what is a resellers certificate and why do you need one
3.5 DBA Registration
We'll be covering the importance of a DBA
3.6 Website Domain
Why do you need a domain name and how important it is to pick the right one
3.7 Business Phone Number
Learn the importance of having a business phone number
3.8 Business Email
Learn the importance of having a business email.
3.9 Business Formation Action Tasks
Action steps in order to set up for success
Module 4 Website Creation
4.1 Introduction
The introduction to creating your own Shopify Ecommerce Website
4.2 Shopify Introduction
Learn more about Shopify
4.3 Built To Sell Theme Introduction
A walk-through of our recommended Built To Sell Theme.
4.4 Targeting Our Audience
This Is My Awesome Thingy Membership
4.5 Theme Installation
A complete walkthrough on how to install a theme on Shopify
4.6 Understanding Our Colors
Understand the importance of choosing the right colors
4.7 Home Page Structure
Properly structure the homepage of your site for success
4.8 Collection Pages
Properly structure the collections for your site for succes
4.9 Apps
The best apps to use when getting started
4.10 Final Edits
These are must-have content pages for your store
4.11 Action Tasks
Your action tasks for forming building your website.
Module 5 Supplier Approval
5.1 Introduction
You'll learn everything that you will need to do to have success with getting approved with suppliers.
5.2 Supplier Types
Not all suppliers are created equal now discover why
5.3 Additional Supplier Research
Get more detailed info on your suppliers before calling
5.4 Supplier Phone and Email Script
The secret scripts to having a high approval rate
5.5 Bonus Material
Get Earnest's super secret supplier approval docs below.
5.6 Action Tasks
Your action tasks for getting approved with suppliers.
Module 6 Optimize for Conversion
6.1 Introduction
How to have a great conversion rate
6.2 Urgency and Scarcity
How to use urgency and scarcity to improve your conversion rate.
6.3 Buyers Experience
With Our Content We will cover the content do you need to make sure your visitors convert into buyers.
6.4 Using Reviews
How reviews help increase your conversion rate
6.5 Social Media And Social Proof
How to use social media successfully
6.6 Abandoned Carts And Follow Up Not Yet Rated
How to get customers back to your site if they leave or want to leave.
6.7 Unique Bonus Offers
How to separate yourself from the competition
6.8 Action Tasks
Your action tasks for optimizing your website for conversions
Conversion Bonus
Increasing Conversions On Your Ecommerce Store With Lucky Orange
Module 7 Unlimited Traffic
7.1 Unlimited Traffic Introduction
How to get tons of traffic to your site
7.2 Getting Noticed In The Marketplace Site Indexed
Getting your site listed in search engines quickly
7.3 Getting Noticed In The Marketplace Google Analytics
This Is My Awesome Thingy Membership
7.4 Getting Noticed In The Marketplace eCom Tracking
Get your enhanced eCommerce tracking set up correctly
7.5 Google PLAs
Introduction into what's needed for setting Google PLA's
7.6 Setting Up Your Adwords Account
Live Walkthrough of setting up Google PLA's correctly
7.7 SEO
How to drive highly qualified organic traffic
7.8 Banner Ads and Influencers
Additional traffic sources
7.9 Unlimited Traffic Action Tasks
Your action tasks to make sure your setup for success with traffic
Module 8 Automation
8.1 Introduction
In this module, we'll be covering the introduction to automation
8.2 What do I need to outsource
We'll be covering every you need to know about the important things to outsource.
8.3 Business Operations
We'll be covering how your business breakdowns into the four main categories
8.4 When and How Do I Outsource
When and How do I outsource?
Live Masterclass Mondays
Masterclass Mondays Module 1 Product Selection 8.21.17
Masterclass Monday Module 2 Market Research 2.5.18
Masterclass Mondays Module 3 Business Formation 8.28.17
Masterclass Mondays Module 4 Creating your online store 9.4.17
Masterclass Mondays Module 5 Supplier Approval 9.11.17
Masterclass Mondays Module 6 Optimize For Conversions 9.18.17
Masterclass Mondays Module 7 Unlimited Traffic Sources to find Customers 9.25.17
Masterclass Mondays Q&A from Event 10.2.17
Masterclass Mondays Bonus Branding and Trade Shows 10.9.17
Masterclass Mondays Module 8 Automation 10.16.17
Masterclass Mondays Bonus with Special Financing Guest 10.23.17
Masterclass Mondays Bonus Fraud Protection 10.30.17
Masterclass Monday Recap with Live Q&A 11.6.17
Masterclass Mondays SOP's 2.12.18
Bonus Shopify Store Creation
1.1 Shopify Introduction & Creating Your Store
Overview of learning the ins and outs of Shopify.
1.2 Choosing Shopify Plan & Setting Up Domain
Choosing the right shopify plan, domain name and setting it up.
1.3 Creating Collections
How to create collections of products.
1.4 Product Uploading
Time to upload your products to get paid.
1.5 Creating Pages & Blog Posts
How to create pages on your website to add value, THESE ARE SUPER IMPORTANT.
1.6 Menus & Navigation
It's important to make sure your customers can navigate your store.
1.7 Uploading Themes
Time to upload your Shoptimized theme
1.8 Color Scheme & Logo Design
How to pick out the right colors for success
Bonus Fraud Prevention & Protection
Module 1.1 FPP Masterclass Introduction
In this module, we'll be covering the introduction to fraud protection and prevention
Module 1.2 How to Prevent Fraud
You'll learn how to prevent and reduce fraud to be as low as possible.
Module 1.3 How to Protect Yourself From Fraud
Learn how to protect yourself from fraud in case a chargeback arises
Module 1.4 How to Win Chargebacks
Learn how you can win chargebacks and have a high success rate.
Bonus Traffic Secrets Module 1 Google Adwords
TS Module 1.1 Traffic Secrets Masterclass
Introduction Traffic Secrets Advertising Channels
TS Module 1.2 Google Adwords
Understand why advertising on Google is great
TS Module 1.3 Understanding A Sales Funnel and Adwords
Understanding a customers journey from awareness to purchase
TS Module 1.4 Most Important Metrics
How to measure if you are financially healthy
TS Module 1.5 Must Have Policies
The policies you have to have to make sure you don't get suspended
Bonus Traffic Secrets Module 2 Google Listing Product Ads
TS Module 2.1 Google Product Listing Ads Introduction
Introduction into what's needed for setting Google PLA's
TS Module 2.2 Setting Up Your Adwords Account
Live Walkthrough of setting up Google PLA's correctly
TS Module 2.3 Setting Up Your First PLA Campaign
How to set up your first successful PLA campaign
Bonus Traffic Secrets Module 3 Google Dynamic Retargeting
TS Module 3.1 Google Dynamic Remarketing Introduction
The secret sauce to getting visitors back to your site
TS Module 3.2 Google's Boomerang Traffic
How to get boomerang traffic back to your website at a fraction of the cost.
TS Module 3.3 Live Walkthrough of Setting Everything Up
How to set up Google Dynamic Remarketing
TS Module 3.4 Google Dynamic Remarketing Code
The needed code for Google Dynamic Remarketing
TS Module 3.5 Adwords vs. Analytics Remarketing
Setting up Google Analytics Dynamic Remarketing
Bonus Traffic Secrets Module 4 Bing Advertising
TS Module 4.1 Bing Advertising Introduction
Introduction into what's needed for setting Bing Advertising
TS Module 4.2 Bing Product Listing Ads
Live Walkthrough of setting up Bing PLA's correctly
TS Module 4.3 Set Up Your First Campaign
How to set up your first successful Bing PLA campaign
Bonus Traffic Secrets Module 5 Search Engine Optimization
TS Module 5.1 Search Engine Optimization Secrets
This Is My Awesome Thingy Membership
TS Module 5.2 Search Engine Optimization Secrets
Learn the secret sauce to SEO
Bonus Items
Built to Sell Bonuses You'll get extra items to use to help you jump start your success
Books by Earnest Epps: To Read & Listen
Masterclass Mondays Bonus Branding and Trade Shows 10.9.17
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